‘Lucy’ arrived at our 1-2-1 session feeling frustrated and dismayed.
Yet again she’d had a wonderful strategy call with a prospective client and talked them OUT of enrolling with the simple phrase
“Oh that’s easy, you can do it yourself”
– and directed them to all the free resources they needed to do just that.
It kept happening and was not a great way to support people who were eager and willing to pay for her services.
“Why do I keep doing this?”
here’s what came out in our session. Lucy had a hidden belief that
“if you can do a thing yourself, you have no business paying anyone else to do it”
Clearly that would be a waste of money.
And being a generous-hearted soul who wants to make a difference, why would she encourage people to waste money?
But she saw immediately that it’s not a great belief to be running if you want to create a successful business doing what you love!
What this could feel like for the client
Let’s imagine you take your car to the garage to be fixed and the mechanic hands you a manual or directs you to a YouTube video explaining how to do it.
Or imagine you want a room decorating and the decorator says “Here’s where you can buy the paint and brushes, and this is what you’ll need, and all you have to do is this, this and this” and then leaves you to get on with it.
Would you feel taken care of by an expert, that your needs are being met and that this person really has your best interests at heart?
Or would you be wondering if they really want to work with you?
Maybe they think you’re The Client from Hell and would rather not work with you? In which case you’re feeling a teeny bit awkward for having approached them in the first place.
Maybe you know how to do this thing yourself already, but you hate doing it. You want to free up your time to focus on that other thing that lights you up and is fun and easy for you to do.
Either way you’re not going to be paying this person for their services. You’ll go away and find someone else who is happy to take the money you’re equally happy to part with to get this thing done!
My challenge to you
Stop under-valuing what comes easily to you. Get clear on the true value of the expertise you offer and picture a world where everyone operates in their zone of genius AND gets paid for it.
Then commit to going full-out to sell your services generously to the people who need them, and play your part in making that world a reality.
Over to you
There’s a million and one reasons why you might be tempted to offer free resources to someone who clearly wants to pay for them.
If this happens to you, be curious about your underlying motives. Dig deep.
Would you feel a pressure to meet their expectations if they enrolled as a paying client? Or worry that you might not deliver results?
What other fears or beliefs might be in there?
Do share what you find in the Comments below – we’d love to hear from you.
Have you tried the Quiz yet?
If you know or suspect that you sabotage sales and hold yourself back from the money and success you deserve, grab a copy of my free Quiz, Discover Your Hidden Blocks to Money & Success to help you identify the biggest internal obstacles standing in your way right now.
Knowing what your blocks are and what you need to do to clear them is your first step to freedom!