I’m guessing you’ve been there before.
You’re in conversation with someone you know you can help and you’d absolutely love to work with, they’re your dream client.
It looks as though they’re going ahead and it’s really exciting. At the same time you know the inevitable will happen and your anxiety is rising.
Then you hear it …
‘And how much do you charge ….?’
Oh no! It’s one thing setting your price, but actually stating your price confidently is something else!
Your stomach turns over, your throat tightens and your whole body tenses up. A part of you wants to disappear – or offer a whopping discount – or just set a time for the first session and forget about the money 🙂
Ever felt that?
You are not alone …
It’s not a great energy to be in for a sales conversation. Especially when the majority of what we communicate is in the energy behind the words, not the words themselves.
Fear not though, what you’re feeling is perfectly normal.
It’s powerful subconscious resistance – to money, to owning the expertise and gifts that you have and the true value of the awesome work that you do.
It’s deeply rooted in early life experiences, the messages you received from your environment, and the meanings you gave to what was going on back then. And there is a solution.
She felt fear, embarrassment and shame quoting her fees
Mary (not her real name) always undercharged or offered ‘freebies’ to new start-ups, hoping they would remember her once they’d made their fortunes.
She told herself it wasn’t fair to charge her full rate, they were just starting out and couldn’t afford it. When she took money from them, she felt so mean and guilty
What she discovered when we worked together was that success and money had become all tangled up with the trauma of her father leaving home when she was just a child. He was a powerful, wealthy man and he left his wife and daughters virtually penniless.
She didn’t want to be ‘one of the bad, rich people’
Mary is very gifted and if she allowed herself to charge an appropriate rate, she would make a lot of money very quickly.
Which meant she’d be joining her father as ‘one of them – the bad, rich people who don’t care about anyone but themselves’, and at the same time separating herself from her mother and sister.
After we worked this through, and a few other layers of trauma and limiting beliefs, with Meridian Tapping, she was able to set an appropriate rate and feel really good about it, knowing that the work she does is actually priceless to the people who hire her.
Stop choking on your prices
Take a moment and imagine quoting your full rate, or even a bit higher. If that doesn’t provoke a reaction in your body, double it. Then be open and curious:
- What are the Little Voices in your head saying? (Things I hear a lot from clients: ‘Who do you think you are?’ ‘They’ll never pay you that’ ‘They’ll think you’re ripping them off’ … etc)
- What are you telling yourself? (eg ‘Am I good enough?’, ‘Do I know enough?’, ‘They can’t afford it’, ‘What if I don’t deliver?’, ‘They’ll probably think I’m a fraud’ … etc)
- What exactly are you feeling?
- Where do you feel that in your body?
- What does that feeling remind you of? When have you felt that way before?
This is all valuable feedback from your subconscious mind and will give you targets for tapping so you can overcome the resistance and stop having a child version of you interfering in sales conversations.
Stating your price will then be just another part of the conversation – ‘and this is my charge’ …Taa-daaah!
Over to you
Do you know how to state your price confidently?
Or do you feel a bit wobbly and vulnerable? Is there a child part trying to take over? If you have any reliable strategies that put you back in your adult space and dispel the urge to discount we’d love to hear from you. Please share in the Comments below.
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