I didn’t know
Back in 2014 I put together an online programme designed to banish the Little Voices in your head that make you dread sales conversations and have you choking on your price and offering discounts without being asked. (Make Friends With The Money Monster – Get Paid For Your Gifts)
I put an advance notice out to my list, gave a talk to a roomful of my favourite networking buddies and invited people to sign up to the priority list to be first in line when registration opened. I was very excited about the content.
But I was also dragging my heels
Maybe it was my fear of the weird and wonderful back-end technology that goes with running an online programme that was holding me back?
I got some training, invested in support from a VA and from a fellow Tapping professional to get over my fear of technology.
Ok, let’s go!
But some part of me was still not jumping for joy at the prospect and when a family crisis gave me a valid reason to postpone, I heard a part of me heave a huge sigh of relief.
And as the months came and went, that part of me was still stubbornly refusing to move forwards.
Can you relate?
I felt such a flake. I was embarrassed and ashamed. I’d said I would do something, and now I wasn’t doing it!
Okay, I thought, if my Tapping colleagues can’t get me to do it, maybe I need a business mentor to fire me up and get me moving. So I invested in business mentoring support.
The first question my mentor asked was “Why do you want to run an online programme Linda? Is it because you really want to do one, or because you think you should?’
No prizes for guessing my reply.
‘Okay’ she said ‘So don’t do one’
Huh? Isn’t that the obvious next step to building a successful business? Doesn’t everybody have to do that? Apparently not!
I already knew that my gift was in doing the really deep transformational work in private sessions that just can’t be facilitated in a group setting.
Imagine my relief then when my mentor said ‘You get really great results working with people on your 3-month Jump Start programme, don’t you? Would you get even better results working together over a longer period?’
Why yes, of course!
‘So why don’t you create a 6-month intensive programme and take those people on a real journey of discovery and personal transformation?’
Really? I can do that? Am I allowed to change course? I don’t have to do a group programme? (A huge lightbulb moment for me).
Yes! Yes! Yes! Happy dance!
Which is where I’m at now, excited and energised by my business again and no longer feeling like Sisyphus pushing a rock up a hill.
I’m in my natural flow, being true to myself, honouring my gifts and finding a way to share them that is of profound value to my clients (and their clients) AND that’s helping me create a business and life I love.
More than one way to build a successful business
As Suzanne Monroe of IAWP says, for almost every heart-based entrepreneur, success is more than just money in the bank, freedom with their schedule and making a difference with their gifts. It also includes ‘being happy with what you’ve created and actually loving what you do everyday’.
Choose a business model that’s in alignment with Who You Really Are and that fits with your natural flow, and you’ll create a business that you love and that loves you back, without causing you burnout or total overwhelm along the way.
Which model suits you best?
Click the bar below for a few of the profiling tools I’ve found useful in my quest to discover a way of doing business that suits me:
Cerries Mooney, The Brand Alchemist
Suzanne Monroe, Heart Based Business Model Quiz
Wealth Dynamics Profile Test
Over to you now
Are you having fun in your business, waking up every day excited about what comes next?
Or are you following someone else’s ‘cookie cutter’ version of a business model that feels like a lot of hard work and somehow never lights your fire?
Do you have any tips or resources to share that have helped you get clear on the right way for you to create success on your own terms?
We’d love to hear them. Do share in the Comments below.
PS: Not sure if it’s fear or lack of flow holding you back?
Apply for a free Discovery Session here and let’s explore together the biggest obstacles that are standing in your way.
I’ll also give you my best recommendation for next steps to take and my honest evaluation of what’s possible for you when you’ve got those obstacles out of the way.