Which tech tasks should you tackle yourself … and which outsource?
Allowing ourselves to be overwhelmed by the sheer volume and complexity of technology involved in running a business, can be an ingenious and subtle form of self-sabotage and an acceptable cover for procrastination.
In addition, the belief that just because we’re capable of mastering a task, means we therefore should be doing it ourselves, deflects us from our zone of genius and holds back our business growth big time.
But how to decide which tasks you should hang on to and which to outsource to someone else (thereby allowing them to operate in their zone of genius)? (more…)